Last October, I attended a screening of short films at Buffer Festival in Downtown Toronto. Buffer Festival is an annual YouTube convention that celebrates content created on the platform from around the world. I chose to attend the screening of INTERMIX's Short Films since I was familiar with many of the content creators that would be attending.
After playing their short films, the YouTubers in attendance spoke about how YouTube has evolved as a platform and has given them the ability to reach massive audiences in a way that wouldn't have been possible in the past. What struck me, however, was how most of the films that were screened were about topics like death and loss. The fact that YouTube is no longer simply a place to share funny cat videos is a testament to its a power as brand. As YouTube has grown, its validity as a platform for showcasing art has increased as well. This is evidenced by the ease with which videos and short films dealing with dark topics like those presented at the INTERMIX screening can be found. I think that the universality of these topics draws audiences from around the world closer together, and this something that I hope will continue as YouTube expands in the years to come.